ŠĻą”±į>ž’ EGž’’’D’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’ģ„Į7 ųæbjbjUU ">7|7|“O’’’’’’l¦¦¦¦¦¦¦ŗž ž ž 86 B „ŗć.Ņ (ś (" " " " " " bdddddd$ 1rˆ¦" " " " " ˆ&¦¦" " &&&" ‚¦" ¦" b&" b&8&^¦¦^" Ę W oUĮŗDž ¤ Ź^^³0ć^£n ø£^&ŗŗ¦¦¦¦ŁCorporate Brand Ridgeware enjoys the comfort of being able to brand its corporate identity without many hassles. We own a Delaware corporation with the name Ridgeware, Inc. and the Internet domain [*.ridgeware.com]. As of October 2001, we have not yet filed for a trademark on the name RIDGEWARE (or any derivatives) but continue to search on uspto.gov for conflicts. As of now, there are no conflicts for this brand. Desired TrademarkPurposeCurrent StatusRIDGEWARECorporation nameno conflicts as of Oct 2001 Products to be Branded Ridgeware, Inc. needs certain brand names to be established and corresponding trademark coverage to protect those brands. Proposed brand names are included, but before suggesting these an abstract description of each product is given (in case a better brand name seems obvious). Product Brief DescriptionCGI FRAMEWORK Relevant Brands/Technologies: CGI, Java, ASP, WebObjects, ColdFusion, Perl, SHTML Ridgeware Possibilities: libKGI, libDECAFAs a fast, inexpensive alternative to Microsoft ASP and Sun JAVA technologies (and about 100 other competing technologies), Ridgeware has developed an extremely powerful framework, based on the “old fashioned” CGI (common gateway interface) concepts which first emerged in 1992. Having developed a number of products and web sites usingon this framework, we needed an initial name for it and chose “KGI” (for “k”ommon gateway interface). Recently, the name “DECAF” seems perfect, since the framework was originally developed on Sun Microsystem servers and (in our opinion) works more effectively (and is MUCH cheaper to deploy) than JAVA.SQL FRAMEWORK Relevant Brands/Technologies: ODBC, JDBC Ridgeware Possibilities: KSQL, libKSQLOur framework for database connectivity goes hand-in-hand with our CGI FRAMEWORK. Some applications will not require database connectivity, but most of them will. Therefore, the CGI and SQL frameworks are closely related. The SQL FRAMEWORK requires the CGI FRAMEWORK and could be considered an optional “module” of the latter, which would potentially eliminate the need for a separate brand identity. Product (cont.) Brief DescriptionWEB-BASED SKINS Relevant Brands/Technologies: … Ridgeware Possibilities: WEB SKINS, WEB SKINThe “skins” concept was probably introduced to the world about 8 years ago. It involves allowing “the public” to redefine what your software program looks like without changing its functionality, then offering their new “skin” to the community at large. If you are not familiar with the “skins” concept, then download the WINAMP program (for Windows) or AUDION (for Mac):  HYPERLINK "http://www.winamp.com/download/" http://www.winamp.com/download/  HYPERLINK "http://www.panic.com/audion/download.html" http://www.panic.com/audion/download.html Ridgeware has developed a revolutionary way to do skins for web sites. Although skins have been predominantly used for freeware, we feel that the skin concept is the perfect way for companies to manage co-branding, syndication and other web-based “OEM” type relationships where web sites are re-branded before being presented to the web user. Until now, syndication has been limited to very simple things like switching the logo on the top of the screen. Ridgeware can offer some pretty radical visual effects with the new WEB SKINS concept.WEB-BASED REPORT WRITER Relevant Brands/Technologies: ERWIN Ridgeware Possibilities: SCKEMAFull scale, general purpose application for developing web-based schema (E/R) diagrams and to satisfy general reporting needs. Current database support includes Oracle, MySQL and (soon to be) MS SQL Server.UNIX MONITORING TOOL Relevant Brands/Technologies: SNMP (simple network monitoring protocol), … Ridgeware Possibilities: KMONQuick hit application developed using the CGI FRAMEWORK. This application could be given away as freeware in order to proliferate the Ridgeware and framework brand names. UNIX ACTIVITY LOGGER Relevant Brands/Technologies: … Ridgeware Possibilities: KHOURSDeveloped for internal use (for billing clients), this activity tracker produces a real-time log of unix server activity with a simple histogram output. Like KMON, it should probably be given away as freeware in order to proliferate brands and drive traffic to ridgeware.com Trademark Search Results (FYI) TrademarkCurrent StatusRIDGEWAREno conflicts as of Oct 2001SCHEMAmany conflictsSCKEMAno conflicts as of Oct 2001KGIalready registered by “Konami Gaming, Inc.” in Nevada, attempted to contact them about purchasing the mark (six months ago), but no responseLIBKGIno conflicts as of Oct 2001DECAFplenty of conflictsLIBDECAFno conflicts as of Oct 2001KMONno conflicts as of Oct 2001 Ridgeware Branding Needs  DATE \@ "M/d/yyyy" 10/15/2001 Page -  PAGE 3 Ÿ­ČŲ§Ń<g…¹Ņāćt ’  ¶ Y Z [ €  ® ° É XY†‡ˆ§ØÆ°ēčéQZOmsŒy—ÄŻ„ĆÅŽ7ĶĪāćķīö÷żž’üņźüčččččüüččćŪćŲććŠćŲćčččččččźććŹćĆĄĆøĆ0JmHnHu0J j0JU mHnHujõU0JjU jU>*5B*\ph’’’5OJQJ\^J5\D¦§¹ĮŠŃŪģżūūūõõõbąõõõ“$$If–lÖÖF(Šx!(Ø Ø Ö Ö’’’Ö0€€€€€€€€€€€€€€€€€€ö6Ö ’’’Ö ’’’Ö ’’’Ö ’’’4Ö laöl$If “żż   "#;<=EFX}wwww$If~$$If–lÖÖF(Šx!(Ø Ø Ö0€€€€€€€€€€€€€€€€€€ö6Ö ’’’Ö ’’’Ö ’’’Ö ’’’4Ö laöl XYg¹će ƒ4 {{{{¤Č$If|$$If–lÖ”åÖ0ō Ą!ō Ģ Ö Ö’’Ö0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laöle f t  Ä X ’ĢŠ‚‚‚¤Č$If¤Č$Ifm$$If–lÖ”ŗÖ0ō Ą!ō ĢÖ0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laölX Y [ \ l m  ’ŠŠŠŠ$Ifm$$If–lÖ”źÖ0ō Ą!ō ĢÖ0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laöl €  ° Ż Ü 6ƒÜ{sssss¤Č$If¤Č$If|$$If–lÖ”åÖ0ō Ą!ō Ģ Ö Ö’’Ö0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laöl67Os“cdyÄā’“Š‚‚‚’°Š‚‚‚¤Č$If¤Č$Ifm$$If–lÖ”åÖ0ō Ą!ō ĢÖ0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laöl „Ååłśūż'6’ØŠ‚‚‚’€€~€xx$If¤Č$If¤Č$Ifm$$If–lÖ”ÕÖ0ō Ą!ō ĢÖ0™™™™™™™™™™™™™™™™™™öĄ!6Ö’’Ö’’Ö’’Ö’’4Ö laöl 67A]…œ$Ifz$$If–lÖÖ0(Ą!(˜ Ö Ö’’Ö0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö’’Ö’’4Ö laöl]^et”\ŽŽ$Ifk$$If–lÖÖ0(Ą!(˜Ö0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö€€€€€€Ö’’4Ö laöltu|˜…$Ifz$$If–lÖÖ0(Ą!(˜ ÖÖ’ŁŁŁ’ŁŁŁÖ0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö’’Ö’’4Ö laöl˜™*”HŽŽ$Ifk$$If–lÖÖ0(Ą!(˜Ö0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö€€€€€€Ö’’4Ö laöl*+2N…$Ifz$$If–lÖÖ0(Ą!(˜ ÖÖ’ŁŁŁ’ŁŁŁÖ0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö’’Ö’’4Ö laölNOUi”lŽŽ$Ifk$$If–lÖÖ0(Ą!(˜Ö0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö€€€€€€Ö’’4Ö laölijs…˜$Ifz$$If–lÖÖ0(Ą!(˜ ÖÖ’ŁŁŁ’ŁŁŁÖ0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö’’Ö’’4Ö laöl•±²³“”ˆŽŽ”ŒŒŠŒŒŒ$Ifk$$If–lÖÖ0(Ą!(˜Ö0€€€€€€€€€€€€€€€€€€ö6Ö’’Ö’’Ö’’Ö’’4Ö laöl 1h°Š/ °ą=!°"°# $ %°õDŠÉźyłŗĪŒ‚ŖK©  http://www.winamp.com/download/ąÉźyłŗĪŒ‚ŖK© @http://www.winamp.com/download/DŠÉźyłŗĪŒ‚ŖK© *http://www.panic.com/audion/download.htmląÉźyłŗĪŒ‚ŖK© Thttp://www.panic.com/audion/download.html i4@ń’4 Normal_HaJmH sH tH 2@2 Heading 1$@&5\T@T Heading 2$¤š¤<@& 56CJOJQJ\]^JaJ<A@ņ’”< Default Paragraph FontTžOT TableHeader¤d¤d-D MĘ ’5B*CJph’’’BžOB TableData„Š„0ż^„Š`„0ż OJQJ^J,B`, Body Text5\,@", Header  ĘąĄ!, @2, Footer  ĘąĄ!&)@¢A& Page Number.U@¢Q. 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