ࡱ> MOL7 8bjbjUU "7|7|8l@@@@ L 2ddddd???UWWWWWW$ (z{?????{g ddg g g ?ZddUg ?Ug g { V@UdX `. P@^ U0xpUg  100x Technical Oversight for Investment in Freeloads/Buzzpad Joe Kuefler 11-July-2000 Technological Arena Since the recent emergence of Napster and Gnutella, few will argue against the premise that peer-to-peer technology is the 2nd generation Internet play. Within 100x, we circulate articles and clippings that show that the VC community at large is charging forward in the same direction as 100x. Conformance to Portfolio Goals 100x is hunting for companies and ideas that could demonstrate organic growth and are within one of these verticals: education, games, or media. Peer-to-peer technology is not the only highway for organic growth, but it is certainly one of the easiest to understand and has some of the clearest recent proof points. The BuzzPad platform from Freeloads, Inc. conforms nicely to our desired goals: Applications using BuzzPad (and deployed through the BuzzPad system) each have the potential to proliferate rapidly if they become popular within a group of people and are forwarded on to their friends. Note, however that each application developed on the BuzzPad platform also has the ability to sink quickly. Because of the architectural approach to BuzzPad, growth will not be limited by server bandwidth, thus a relatively low cost server deployment should support a sizable community. The exact cost of the servers can be assessed after Freeloads is part of our portfolio. Applications using BuzzPad can be designed for and placed in any of our three target verticals. Architectural Approach Almost Serverless A truly serverless peer-to-peer approach is virtually impossible unless one hardcodes the network addresses of each machine (which is what Freeloads has done for onsite demos with two laptops connected with a hub and no internet drop). What BuzzPad does is probably the next best thing which is to: Maintain heartbeat style pulses from each client PC running the BuzzPad client Negotiate the initial connection between two clients that request community Swizzle the IP addresses Bow out of subsequent communications between the clients The first three steps occurs seamlessly during what they have called their (patent pending) 1-Click Linking System. Frankly, Im not sure how much IP is truly behind this concept, but simplifying the user interface is truly a benefit nevertheless. The power of this approach comes from the fact that very little traffic moves from client-to-server, then server-to-client. The point-to-point communication is routed using normal internet traffic method and may (in some cases) never even hit the cloud. The diagram below shows how two users from the same corporate network would be able to typically maintain a 100 megabit connection rate over their corporate network, with minimal dependency on the Internet:  The following diagram shows how two disparate networks only use the Cloud for the communication that requires it:  In certain applications, it is possible to eliminate the server altogether, but we will need to understand if this is ever efficacious, since it cuts out any form of community monitoring (as well as upselling in the BuzzPad channel):  Application Dispenser Freeloads has wisely architected an application dispensing system which will continually upgrade and improve their platform and application offering, aiding and abetting organic growth. Freeloads calls this the Application Distribution System (ADS). This shows good foresight and an easy road for proliferation in the short term. Code Review Technical Shortcomings BuzzPad will get stuck in Proxy Quicksand The larger and more established corporate environments, especially those of financial institutions, will pose a major problem for BuzzPad if (or when) a BuzzPad application is targeted to them. BuzzPad opens its own sockets to do client-server and client-client communication. This works well when the various firewalls between here and there are relatively loose and let non-browser-based traffic through them. The BuzzPad Client As the number of applications in the BuzzPad platform increases, BuzzPad will quickly become unwieldy:  I found no plan from Freeloads to address this. In its initial and simple manifestation, BuzzPad works. In the long run, BuzzPad may turn into something like a non-browser-based portal for finding new games to add to your BuzzPad client. 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